How Cristiano Ronaldo Cost Coca-Cola $4 Billion in 20 Seconds

Soccer still isn’t that big in the States, but here’s how important it is on the WORLD stage:  CRISTIANO RONALDO made the value of Coca-Cola drop by $4 BILLION . . . and it only took him 20 SECONDS.

The 2020 UEFA European Football Championship is happening right now, and Coke is a major sponsor.  On Monday, Ronaldo sat down for a press conference, and there were two bottles of Coke on the table in front of him.

He moved them off-camera, then held up his water bottle and said, “Agua” . . . which means “water” in Portuguese.  (Here’s video.)

After he did that, shares of Coca-Cola just HAPPENED to drop 1.6%, from $56.17 to $55.22, reducing Coke’s market value from $242 billion to $238 billion . . . a $4 billion loss.

As of yesterday morning, it was even lower . . . at just over $236 billion.

Coca-Cola said, quote, “[Everyone] is entitled to their drink preferences.”

 

(People)